Designing Banners to Promote your Company

An effectively designed banner, located wisely, can attract a huge amount of traffic to a website. A banner should be designed in such a way that it promotes the company theme. Designing a banner must be an ideal unification of words and graphics, which speak a thousand words.

Banners of different sizes and quality can be produced according to your demand. You can use Photoshop, Flash, or other graphics design programs to create your own banner.

Before creating a banner, consider the theme of your banner; visualize the size and type of banner, suitable graphics and creative words to attract the traffic.

Tips for Banner Designing

File sizes

The banner should have an approximate file size of about 25kb, so that it is not such a large file size. This helps insure you keep the file size low enough so the banner loads quickly.

Flash banners

If your target audience is youthful or you can get away with flashy banners to promote your products and services, Flash banners can be put to good use. But eventually it boils down to your viewers. Also you don’t want a large file size banner due to the time to load problem.

Immediate call to action

A “Call to Action”, which makes use of terms, like “Special limited offer”, “Offer ends soon”, “Hurry” serve as chief psychological tactics to force people to hit on banners.

Create a simple banner design

As there is a shortage of time to attract the traffic to click on your banner, you should make the banner design simple and make your point clear and quick.

Use of animation

To attract the attention of the people, animation usage is a must. You should keep in mind that your banner is competing with other banners on the web. Just be aware of when you have too much action in a banner it could cause views only and few clicks or even turn off people.

Design according to your audience

Many banners have similar appearance as they mostly attract a non-savvy audience and their click-through rates are low. Relevant graphics or text should be used to attract the niche audience for specific products.

Be relevant

Sometimes it happens that the boardroom as well as the agency forgets the consumer. The banner should always be relevant to the target audience. An effort should be made to relate to them in their language and identify with their desires.

Don’t sacrifice Brand integrity for cheap clicks

It becomes our responsibility to guide our clients away from fake-user-interface. Rather than looking at short-term benefits, which degrades the reliability of the brand, one should be responsible and should think in terms of long-term gains.

KISS- Keep it simple stupid

A single concept should be used in order to convey a message instead of crowding it with many appeals.

Focus on one unique element

In case of many attributes, one should split them into a campaign.

Be consistent

Being in a technology driven world one has to be consistent about brand vocabulary. Brand identity is an area you may show some creativity that could payoff.